Business Performance Videos

Watch what happens to your web traffic when your TV ad airs

Have you ever wondered what impact a TV ad has on a website when it airs? I don’t mean overall impact, such as an increase in brand awareness or revenue. I mean the IMMEDIATE impact. As in, if my advert appears on TV right now, what happens on the website? Let’s find out The introduction of […]

Business Performance Conversion Testing Email Marketing

How to recover 52% of your abandoned shopping carts using email remarketing

When the subject of conversion optimisation comes up, most of the talk is about on-page optimisation – utilising A/B or multi-variant tests to determine which headlines, calls to action, images or page layout persuades your visitor to take the necessary steps to reach their goal (and yours). It’s not the only way, mind you. There […]