“Oh no. Have you seen what this guy said about us on Twitter?” Words to strike dread into any Marketer. “Stop what you’re doing, we need to fix this. Now” If you monitor social media mentions of your brand, you’ve probably experienced a variation of this scenario yourself. It’s not fun and depending on what’s […]
Author: Admin
In his post ‘Social Media requires a different perspective on talent – developing a social workforce’, Felix Wetzel referenced a comment from Brian Halligan’s (Hubspot) presentation at Dreamforce: ‘No traditional marketing skills and background are required, instead “hire people who speak digital without an accent. Hire people that blog, have twitter followers and are on […]
It was raining so I decided to take my son to watch a movie. So we did a search online for our local cinemas, viewed the listings, checked the reviews and BBFC rating (for child friendly suitability), booked the tickets and checked Google Maps for the best place to park to avoid getting too wet. […]
Which do you trust more – a brand and its advertising or the opinion of your friends? Unless you hang round particularly unsavoury types then I’m guessing you answered your friends. When you buy a product on Amazon do you check the reviews before you buy? If you’re like me, you do. Why? Social proof. […]
t irritates me when I hear Twitter, Facebook et al, blamed for loss of productivity and foot in mouth faux pas by employees. That inevitably leads to the discussion regarding banning the networks from the workplace or the introduction of a lengthy social media policy within the business. Stop blaming the tools – it’s the […]
What do you think would happen if you took 10% of your advertising budget and invested it in customer service? Your immediate reaction might be to think that whilst it’s a nice idea, it’s too risky to cut an advertising budget that doesn’t quite go far enough already. No Marketer in their right mind would […]
Sport is big business. The competition on the field is nothing compared to the competition off it for fandom, viewership and in this economic climate, the fan’s dollar / pound. Recognising its potential, Sports businesses are looking to social media to help them reinforce and develop their relationships with fans – and of course to […]
Is technology reducing the need to learn new skills? Do you think it undermines talent? Recently I downloaded Instagram. Yeah, a bit late to that party, I know. It quickly became one of my favourite apps. If you haven’t seen it, it’s a simple app that enables you to take a photo on your iPhone […]
“Who owns the website?” It’s a simple question, but one that is difficult to answer. I couldn’t say for sure, when I was asked it this week. If you asked the same question to people from different departments across your organisation, I expect you’d get many different answers. The majority of which would be along the lines […]
Your website stinks!
Picture this internal monologue in the mind of a prospective customer… Argh, time to renew my home insurance again. What was the TV ad I saw with the special deal if I switch to them? The one with the singing pig… Bah, I’ll Google it…’l-o-w c-o-s-t h-o-m-e i-n-s-u-r-a-n-c-e’… Hmmm, was it this one? [click]…that rings […]