It’s well established that a great experience can make all the difference in keeping a customer beyond their initial purchase. The best customer experience is when you can make their interaction with you so pain-free and simple that it becomes a no-brainer to return for more. Healthy stock levels, useful product info, error-free payment processes, […]
If you’re a blogger, tweeter or regular garden geek, you’ll like this little iPhone tip. It’s not an earth mover, but you will say “Oooo“. As someone who blogs, but lacks design skills, I find the process of creating images – particularly screenshots (aka screen captures) – to use in my posts a little clunky. […]
An inordinate amount of time, effort and money goes into optimising paid search accounts. If you’re good at it, you can either save a lot of money, or get a lot more bang for your buck. Anyone that has done paid search advertising will know that you can make some big improvements quite quickly just […]
Okay, so I’m really late on this one. There was snow and…well, snow really. It’s 2010 and it’s really time to put finger to keyboard again. You’d have to have been in a dark hole for a fortnight not to have seen the deluge of 2009 reviews across the web. There are some really great […]
Last week I read, and was inspired by, Julien Smith’s article ‘How To Read a Book a Week in 2010‘. Take a read, maybe you will be too. In a nutshell, Julien set himself a challenge last year to read a book a week, 52 books a year. He read 54. Why, you might wonder? […]
And that was 2009. Hopefully yours was a good one, it certainly was for me. On reflection, much happened in 2009 – both from a personal and web perspective. So much, in fact, it’s hard to imagine it all happened in just 365 days. I felt like I learnt a lot this year. Much of […]
Now is the time to innovate, not stick your head in the sand and wait for the storm to pass by. That is the theme of my article on social media innovation in this quarter’s edition of Figaro Digital Magazine. The takeaway thought from the article was that whilst budgets are being cut left, right […]
You probably didn’t notice the subtle change that occured on the Google homepage yesterday. I’m guessing that at a glance you still wouldn’t know if I held up before and after shots of the page. As reported by Mashable, Google have said they have increased the size of their search box to remind us that […]
Would you pay a guy $1 (or £0.60p at today’s exchange rate) to wear your branded t-shirt for a day? Seems an odd question, but hundred’s of companies are apparently doing it. Jason Sadler of iwearyourshirt.com has made $70,000 this year by selling ad space on the tshirts he wears, according to Mashable. Prices start […]
Updated 12:52 pm 23/07/09: Apparently the mysterious link is a ‘Adwords Local PlusBox‘. Yeah, I’d never heard to them either. Well apparently they were launched in December 2007, but as none of the search team had seen them before, I’m guess they’re a little under utilised. Reading the blurb on them, they only appear for […]