Categories
Business Performance Innovation

Sell your competitors’ products

If you’re a customer of the shopping behemoth, you can’t have failed to have noticed that Amazon let competitors use their website to sell their products. Known as Marketplace, like many others you’ve probably thought it’s a little odd. A bit counter-intuitive, isn’t it? I’m just guessing, but I suspect you don’t let your competitors […]

Categories
Business Performance Conversion Testing

Making a business case for conversion testing

You see case studies like… PPC Landing Page Optimization Test with 32.5% Conversion Rate Lift How we increased the conversion rate of Voices.com by over 400% eCommerce Retailer Lifts Sales Conversion Rate by 22% with Conversion Rate Optimization Soocial: how two magical words increased conversion rate by 28% …and you just know you should be […]

Categories
Business Performance Conversion Testing

5 ways to make your site credible and increase conversions

When you hear someone refer to ‘optimising the website’ you probably think one of two routes – search engine optimisation or A/B and multi-variant testing. What you probably don’t think of immediately is optimising your website’s credibility. It doesn’t matter how well you’ve optimised your ecommerce funnel, how much traffic your search efforts bring, you’ll still […]

Categories
Business Performance Conversion Testing Uncategorized

How to fix the REAL reasons behind your abandoned shopping carts

In early November at the Conversion Conference in London, I had the good fortune to hear Charles Nicholls from SeeWhy speak about abandoned online shopping carts. He cited a Forrester Research study from earlier this year that examined the reasons why website visitors abandon online shopping carts. The top 5 were: Shipping and handling costs were too high – 44% […]

Categories
Business Performance Digital Marketer+ Personal Development

Does it make the boat go faster?

This article is part of a series entitled Digital Marketer+. The series is aimed at marketers already working in the digital marketplace, but also to others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a different […]

Categories
Business Performance Online Display Advertising

2nd Chance: easy way to boost your conversion rate

This article is one of a series entitled Digital Marketer+. The series is aimed at marketers working in the digital marketplace and also at others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a different perspective. […]

Categories
Business Performance Mobile Search Engine Marketing

Your 60 Second Mobile Review

This article is one of a series entitled Digital Marketer+. The series is aimed at marketers working in the digital marketplace and also at others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a different perspective. […]

Categories
Business Performance Customer Experience Digital Marketer+

8 Steps to Fixing your Customer Experience

This article is part of a series entitled Digital Marketer+. The series is aimed at marketers already working in the digital marketplace, but also to others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a different […]

Categories
Business Performance Digital Marketer+ Personal Development

Know your Objective

This article is the first in a series entitled Digital Marketer+. The series is aimed at marketers already working in the digital marketplace, but also to others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a […]

Categories
Business Performance Innovation

The Good, the Bad and the Ugly of Customer Service via Twitter

“HE RECKONS IF YOU CAN’T SEE THE TWEET IT DOESN’T EXIST” What’s worse – not providing customer service or providing poor customer service? That’s a question I’ve pondered recently as a consumer, whilst experimenting with utilising Twitter as a means of contacting brands when I’ve needed assistance. It’s been an interesting and varied experience, something […]