What do you think would happen if you took 10% of your advertising budget and invested it in customer service? Your immediate reaction might be to think that whilst it’s a nice idea, it’s too risky to cut an advertising budget that doesn’t quite go far enough already. No Marketer in their right mind would […]
This article is part of a series entitled Digital Marketer+. The series is aimed at marketers already working in the digital marketplace, but also to others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a different […]