Categories
Business Performance

Your website stinks!

Picture this internal monologue in the mind of a prospective customer… Argh, time to renew my home insurance again. What was the TV ad I saw with the special deal if I switch to them? The one with the singing pig… Bah, I’ll Google it…’l-o-w c-o-s-t h-o-m-e i-n-s-u-r-a-n-c-e’… Hmmm, was it this one? [click]…that rings […]

Categories
Business Performance Conversion Testing

Talk like a customer to attract a customer

Does your Search specialist input into the briefing of your creative agency for your next print, TV or radio campaign? No? How about your Email marketer? Probably not and why would they? That’s offline. These guys focus on clicks not branding, right? In many businesses there is a distinct line separating the Online (technical) marketers […]

Categories
Business Performance Innovation

Sell your competitors’ products

If you’re a customer of the shopping behemoth, you can’t have failed to have noticed that Amazon let competitors use their website to sell their products. Known as Marketplace, like many others you’ve probably thought it’s a little odd. A bit counter-intuitive, isn’t it? I’m just guessing, but I suspect you don’t let your competitors […]

Categories
Business Performance Conversion Testing

Making a business case for conversion testing

You see case studies like… PPC Landing Page Optimization Test with 32.5% Conversion Rate Lift How we increased the conversion rate of Voices.com by over 400% eCommerce Retailer Lifts Sales Conversion Rate by 22% with Conversion Rate Optimization Soocial: how two magical words increased conversion rate by 28% …and you just know you should be […]

Categories
Business Performance Conversion Testing

5 ways to make your site credible and increase conversions

When you hear someone refer to ‘optimising the website’ you probably think one of two routes – search engine optimisation or A/B and multi-variant testing. What you probably don’t think of immediately is optimising your website’s credibility. It doesn’t matter how well you’ve optimised your ecommerce funnel, how much traffic your search efforts bring, you’ll still […]

Categories
Business Performance Conversion Testing Uncategorized

How to fix the REAL reasons behind your abandoned shopping carts

In early November at the Conversion Conference in London, I had the good fortune to hear Charles Nicholls from SeeWhy speak about abandoned online shopping carts. He cited a Forrester Research study from earlier this year that examined the reasons why website visitors abandon online shopping carts. The top 5 were: Shipping and handling costs were too high – 44% […]

Categories
Mobile

Make your site mobile-friendly in 2 minutes

Do you know how you could make your blog or website more appealing and usable to your visitors today? It’s quite simple – make it mobile-friendly. Econsultancy – unoptimised for Mobile Over the past couple of months, I’ve been finding it increasingly irksome to navigate or even just read web pages on my mobile phone. […]

Categories
Business Performance Digital Marketer+ Personal Development

Does it make the boat go faster?

This article is part of a series entitled Digital Marketer+. The series is aimed at marketers already working in the digital marketplace, but also to others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a different […]

Categories
Innovation Mobile

Mobile statistics: Building a case for your mobile site & app

ebay sell 1 item every 2 seconds via mobile In 2014 there will be 300m mobile coupon users 7.1 million Brits now access the internet through their mobile (If you’re just here for the mobile stats, scroll down, I won’t be offended) In my recent ‘60 second mobile review’ post, I explained a very simple […]

Categories
Business Performance Online Display Advertising

2nd Chance: easy way to boost your conversion rate

This article is one of a series entitled Digital Marketer+. The series is aimed at marketers working in the digital marketplace and also at others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a different perspective. […]