This article is one of a series entitled Digital Marketer+. The series is aimed at marketers working in the digital marketplace and also at others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a different perspective. […]
This article is part of a series entitled Digital Marketer+. The series is aimed at marketers already working in the digital marketplace, but also to others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a different […]
This article is the first in a series entitled Digital Marketer+. The series is aimed at marketers already working in the digital marketplace, but also to others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a […]
“HE RECKONS IF YOU CAN’T SEE THE TWEET IT DOESN’T EXIST” What’s worse – not providing customer service or providing poor customer service? That’s a question I’ve pondered recently as a consumer, whilst experimenting with utilising Twitter as a means of contacting brands when I’ve needed assistance. It’s been an interesting and varied experience, something […]
Saturday was my birthday. Thank you, you’re very kind. Unfortunately, your best wishes are a little slow compared to those from the UK Business Forum and NFL UK Forums. Both businesses sent me birthday wishes in the small hours before I’d even woken up to start on my 37th year. How very kind of them, yes? Giving gifts These […]
Recently, I presented at an event for I Spy Marketing, the search and conversion agency. I spoke on the theme of re-marketing to unconverted visitors using behavioural targeting. By all accounts, the presentation went well and the feedback I received from attendees was positive. However, in the days leading up to the event, the thought of […]
It’s an unwritten law: spend big £/$ on a TV campaign and your website traffic will go through the roof. Your overall cost per visitor will naturally follow suit. So how do you get more out of the traffic you’re buying in? The answer is pretty simple – conversion rate optimisation. Test and tweak your pages […]
I have sticky finger prints smeared across my flat screen TV. They’re not mine, I might add. Rather they belong to my two year old son. Unlike his other random markings around the house (walls are a particular favourite), these are deliberate and with purpose. He tries to operate the TV like he would my […]
Let’s be honest, you can milk your Cash Cow for quite some time. However, like oil, one day it’s going to run out. Then what? Well, by that point it’s too late. One, or several, of those pesky start-ups who launch good looking websites with shiny, multi-featured products, will have figured out how to monetise […]
Kevin Costner lied to us. ‘Build it and they will come’ It may have worked for disgraced baseball playing ghosts in the Iowa corn fields, but that doesn’t mean it will work for your website. The internet has long promised to be a Mecca for entrepreneurial types to make their fortune, but it’s never been a simple […]