Social Media

What’s the point of Twitter?

That’s the question that started me down the route of this blog.

Prompted by a speaker’s comment at November’s IAB Engage 2008 Conference in London, I scribbled the following note down in my complementary pad…

What’s the point of Twitter?

I had no idea really. For me, it seemed like another social media fad. Something the Facebook generation were clamouring over. The thing that kept puzzling me though, was the number of references I was hearing in a business or professional context. How could it be of any use? Surely it was just something companies had latched onto – like blogging – to appear to be cutting edge?

It made me realise that sometimes you really can’t see the wood for the trees. You can be working so intently on your own stuff, that you forget to raise your head once in a while and have a look at what else is going on.

So that’s where this blog comes in – for me to work out what’s the point of… and to keep an eye on what’s happening over there.

And so the point of Twitter? Well, I don’t know just yet, I’m just getting started. I’ve taken the first step though – I’ve registered with Twitter and have chosen my first ‘people’ to follow – Avinash Kaushik, famed Analytics Evangelist and Econsultancy, providers of best practice online marketing and ecommerce information. Now I have to start using it.

My aim is to at least Twitter through January – a month should hopefully help me understand whether I should embrace or discard it.

Anyone with any ideas of how Twitter can be of use professionally, please feel free to comment. In the meantime, I feel a 140 character tweet coming on…

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