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Social Media

How to avoid the #SocialFAIL

If you were on Twitter this weekend, you’ll likely have seen a couple of brands receiving considerable attention for tweets posted by their official accounts. Whilst management at Tesco Mobile may well be grinning today, the mood will likely be a little more uncomfortable in the offices of The Sun newspaper. The Sun Showbiz account, […]

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Product Development Uncategorized

Making an ass of your assumptions

When faced with a problem it’s very easy to go with the obvious answer. If we expected X to happen but instead we got Y, then we can only assume Z must be the reason. If presented with a hard fact, we tend to fill in the blanks to make sense of why something didn’t […]