No matter how good your content is, your email campaign will always have unsubscriptions. However, if you find that the unsubscribe rate for your mailing list is abnormally high, it’s time to act, because something is not working in your strategy. Why is the churn rate an important metric? The unsubscribing rate, also known as […]
(This post originally appeared on the carwow Product & Engineering blog on Medium) You may find this hard to believe, but not all people behind your favourite websites have your best interests in mind. Some, you might even say, are out to squeeze every last penny from you before you leave. Ads covering every spare […]
This article first appeared on the carwow blog on Medium. Gut feel and opinion go a long way, but it can also take you down the wrong path if you don’t listen to your audience. At carwow, we’re strongly opinionated but it doesn’t rule our decision-making. We use data and user feedback to inform our opinions […]
Spam is a pain in the arse. That’s pretty much something we all agree on. Some of it’s destructive; some malicious; most of it pointless; clogging up email; bloating CRM systems and messing up tracking and reporting. reCAPTCHA, the most common counter measure, has long been a frustrating user experience, resulting in many an abandoned […]
The first rule of Growth Hacking? Don’t talk about growth hacking. That was my paraphrased tweet quoting one of the speakers at the Growth Hacking Conference in London recently. It seems I’m not the only one who isn’t a fan of the name but feels the principles behind it are sound, if a little misunderstood. Many people […]
Have you ever wondered what impact a TV ad has on a website when it airs? I don’t mean overall impact, such as an increase in brand awareness or revenue. I mean the IMMEDIATE impact. As in, if my advert appears on TV right now, what happens on the website? Let’s find out The introduction of […]
When the subject of conversion optimisation comes up, most of the talk is about on-page optimisation – utilising A/B or multi-variant tests to determine which headlines, calls to action, images or page layout persuades your visitor to take the necessary steps to reach their goal (and yours). It’s not the only way, mind you. There […]
We do like to make things complicated. We see something simple and feel like its missing something. It’s been a while since we launched this, we should probably do an upgrade; customers expect new features; some bells and whistles would be nice. Tell me, what couldn’t be improved with some extra bells and whistles?? Turns out an […]
This far in you’d think brands would’ve started to figure out this social media malarky. There’s plenty of best practice advice available, and dare I say it, common sense should help. But still, there are plenty of examples of how brands shoot themselves in the foot with their social media strategy. There’s no cookie cutter […]
How to avoid the #SocialFAIL
If you were on Twitter this weekend, you’ll likely have seen a couple of brands receiving considerable attention for tweets posted by their official accounts. Whilst management at Tesco Mobile may well be grinning today, the mood will likely be a little more uncomfortable in the offices of The Sun newspaper. The Sun Showbiz account, […]