This far in you’d think brands would’ve started to figure out this social media malarky. There’s plenty of best practice advice available, and dare I say it, common sense should help. But still, there are plenty of examples of how brands shoot themselves in the foot with their social media strategy. There’s no cookie cutter […]
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When faced with a problem it’s very easy to go with the obvious answer. If we expected X to happen but instead we got Y, then we can only assume Z must be the reason. If presented with a hard fact, we tend to fill in the blanks to make sense of why something didn’t […]
You’ve seen it before, the head-shaker. The comment left in social media that makes you roll your eyes and mutter “FFS!” under your breath. It’s usually either blatantly wrong, unfair or just plain moronic. Either way, there just isn’t anything you can do about it. As a representative of the brand you know you can’t […]
In early November at the Conversion Conference in London, I had the good fortune to hear Charles Nicholls from SeeWhy speak about abandoned online shopping carts. He cited a Forrester Research study from earlier this year that examined the reasons why website visitors abandon online shopping carts. The top 5 were: Shipping and handling costs were too high – 44% […]