No matter how good your content is, your email campaign will always have unsubscriptions. However, if you find that the unsubscribe rate for your mailing list is abnormally high, it’s time to act, because something is not working in your strategy. Why is the churn rate an important metric? The unsubscribing rate, also known as […]
Category: Email Marketing
When the subject of conversion optimisation comes up, most of the talk is about on-page optimisation – utilising A/B or multi-variant tests to determine which headlines, calls to action, images or page layout persuades your visitor to take the necessary steps to reach their goal (and yours). It’s not the only way, mind you. There […]