Business Performance Customer Experience Email Marketing

8 effective ways to reduce the unsubscription rate of your email campaigns

No matter how good your content is, your email campaign will always have unsubscriptions.  However, if you find that the unsubscribe rate for your mailing list is abnormally high, it’s time to act, because something is not working in your strategy.  Why is the churn rate an important metric? The unsubscribing rate, also known as […]

Business Performance Conversion Testing Email Marketing

How to recover 52% of your abandoned shopping carts using email remarketing

When the subject of conversion optimisation comes up, most of the talk is about on-page optimisation – utilising A/B or multi-variant tests to determine which headlines, calls to action, images or page layout persuades your visitor to take the necessary steps to reach their goal (and yours). It’s not the only way, mind you. There […]