No matter how good your content is, your email campaign will always have unsubscriptions. However, if you find that the unsubscribe rate for your mailing list is abnormally high, it’s time to act, because something is not working in your strategy. Why is the churn rate an important metric? The unsubscribing rate, also known as […]
Category: Customer Experience
(This post originally appeared on the carwow Product & Engineering blog on Medium) You may find this hard to believe, but not all people behind your favourite websites have your best interests in mind. Some, you might even say, are out to squeeze every last penny from you before you leave. Ads covering every spare […]
This article first appeared on the carwow blog on Medium. Gut feel and opinion go a long way, but it can also take you down the wrong path if you don’t listen to your audience. At carwow, we’re strongly opinionated but it doesn’t rule our decision-making. We use data and user feedback to inform our opinions […]
Spam is a pain in the arse. That’s pretty much something we all agree on. Some of it’s destructive; some malicious; most of it pointless; clogging up email; bloating CRM systems and messing up tracking and reporting. reCAPTCHA, the most common counter measure, has long been a frustrating user experience, resulting in many an abandoned […]
The first rule of Growth Hacking? Don’t talk about growth hacking. That was my paraphrased tweet quoting one of the speakers at the Growth Hacking Conference in London recently. It seems I’m not the only one who isn’t a fan of the name but feels the principles behind it are sound, if a little misunderstood. Many people […]
From personal experience, I know TV campaigns cost a lot. Digital campaigns can be no small change either. But regardless of the size of your budget you need to be smart about getting maximum return on your spend. This requires joined up thinking across your campaigns (or preferably your single integrated campaign) and plenty of […]
It’s remarkable how quickly the Always On culture has established. It’s insinuated itself within our lives to the point people often remark they cannot remember what they did or how they coped before it. Social and Mobile are, of course, at the heart of its meteoric rise. The adoption of both as ‘must-haves’ in our […]
Yesterday Instagram revealed that as of January 16th, it will have the perpetual right to sell users’ photographs without payment or notification. This disturbs me. I’ve been a fan of Instagram for a long time, though not a prolific user. I admire their journey, how they built this incredibly popular tool and network with just […]
“Oh no. Have you seen what this guy said about us on Twitter?” Words to strike dread into any Marketer. “Stop what you’re doing, we need to fix this. Now” If you monitor social media mentions of your brand, you’ve probably experienced a variation of this scenario yourself. It’s not fun and depending on what’s […]
Which do you trust more – a brand and its advertising or the opinion of your friends? Unless you hang round particularly unsavoury types then I’m guessing you answered your friends. When you buy a product on Amazon do you check the reviews before you buy? If you’re like me, you do. Why? Social proof. […]