The first rule of Growth Hacking? Don’t talk about growth hacking. That was my paraphrased tweet quoting one of the speakers at the Growth Hacking Conference in London recently. It seems I’m not the only one who isn’t a fan of the name but feels the principles behind it are sound, if a little misunderstood. Many people […]
Me: what did you do at school today? Son: Learned about the world using Google Earth. I really hadn’t expected that answer. If you think about that for a moment it’s quite staggering. My son is 5 years old and in his first year of school. When I was 5 I can’t imagine I even […]
Is technology reducing the need to learn new skills? Do you think it undermines talent? Recently I downloaded Instagram. Yeah, a bit late to that party, I know. It quickly became one of my favourite apps. If you haven’t seen it, it’s a simple app that enables you to take a photo on your iPhone […]
If you’re a customer of the shopping behemoth, you can’t have failed to have noticed that Amazon let competitors use their website to sell their products. Known as Marketplace, like many others you’ve probably thought it’s a little odd. A bit counter-intuitive, isn’t it? I’m just guessing, but I suspect you don’t let your competitors […]
ebay sell 1 item every 2 seconds via mobile In 2014 there will be 300m mobile coupon users 7.1 million Brits now access the internet through their mobile (If you’re just here for the mobile stats, scroll down, I won’t be offended) In my recent ‘60 second mobile review’ post, I explained a very simple […]
“HE RECKONS IF YOU CAN’T SEE THE TWEET IT DOESN’T EXIST” What’s worse – not providing customer service or providing poor customer service? That’s a question I’ve pondered recently as a consumer, whilst experimenting with utilising Twitter as a means of contacting brands when I’ve needed assistance. It’s been an interesting and varied experience, something […]
It’s an unwritten law: spend big £/$ on a TV campaign and your website traffic will go through the roof. Your overall cost per visitor will naturally follow suit. So how do you get more out of the traffic you’re buying in? The answer is pretty simple – conversion rate optimisation. Test and tweak your pages […]
I have sticky finger prints smeared across my flat screen TV. They’re not mine, I might add. Rather they belong to my two year old son. Unlike his other random markings around the house (walls are a particular favourite), these are deliberate and with purpose. He tries to operate the TV like he would my […]
Let’s be honest, you can milk your Cash Cow for quite some time. However, like oil, one day it’s going to run out. Then what? Well, by that point it’s too late. One, or several, of those pesky start-ups who launch good looking websites with shiny, multi-featured products, will have figured out how to monetise […]
Have you seen our iPhone App? Do you have one? No? Really? Been asked that recently? I wouldn’t be surprised if you had, mobile seems to be on the lips of everyone. If you haven’t got an iPhone app, some would have you believe it’s a minor miracle you’re still doing business. So, should you […]