The first rule of Growth Hacking? Don’t talk about growth hacking. That was my paraphrased tweet quoting one of the speakers at the Growth Hacking Conference in London recently. It seems I’m not the only one who isn’t a fan of the name but feels the principles behind it are sound, if a little misunderstood. Many people […]
In my previous post, I talked about how Natwest’s new ad campaign fell short because TV and digital were not integrated. The TV advert creative contained the call to action ‘Search NatYes‘ yet NatWest did not have a listing in the organic results for that search phrase. They effectively paid twice by running PPC ads […]
From personal experience, I know TV campaigns cost a lot. Digital campaigns can be no small change either. But regardless of the size of your budget you need to be smart about getting maximum return on your spend. This requires joined up thinking across your campaigns (or preferably your single integrated campaign) and plenty of […]
We all know the film Die Hard. It’s the iconic 1988 action movie starring Bruce Willis, where an international band of terrorists hijack an entire Los Angeles office building and get their asses handed to them by a seemingly unstoppable, quick-witted John McClane. Now, I’ve watched Die Hard more times than I care to admit […]
This article is one of a series entitled Digital Marketer+. The series is aimed at marketers working in the digital marketplace and also at others looking for new ways to promote or build their business online. The intention of the series is to take a second look at what you’re currently doing and approach it from a different perspective. […]
And that was 2009. Hopefully yours was a good one, it certainly was for me. On reflection, much happened in 2009 – both from a personal and web perspective. So much, in fact, it’s hard to imagine it all happened in just 365 days. I felt like I learnt a lot this year. Much of […]
You probably didn’t notice the subtle change that occured on the Google homepage yesterday. I’m guessing that at a glance you still wouldn’t know if I held up before and after shots of the page. As reported by Mashable, Google have said they have increased the size of their search box to remind us that […]