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Business Performance Natural Search Marketing Paid Search Marketing Search Engine Marketing

Looking for a RBYes Mortgage or Rabies? RBS Campaign Fail

In my previous post, I talked about how Natwest’s new ad campaign fell short because TV and digital were not integrated. The TV advert creative contained the call to action ‘Search NatYes‘ yet NatWest did not have a listing in the organic results for that search phrase. They effectively paid twice by running PPC ads […]

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Paid Search Marketing

Local Links appearing in PPC ads

Updated 12:52 pm 23/07/09: Apparently the mysterious link is a ‘Adwords Local PlusBox‘. Yeah, I’d never heard to them either. Well apparently they were launched in December 2007, but as none of the search team had seen them before, I’m guess they’re a little under utilised. Reading the blurb on them, they only appear for […]