When faced with a problem it’s very easy to go with the obvious answer. If we expected X to happen but instead we got Y, then we can only assume Z must be the reason. If presented with a hard fact, we tend to fill in the blanks to make sense of why something didn’t […]
In my previous post, I talked about how Natwest’s new ad campaign fell short because TV and digital were not integrated. The TV advert creative contained the call to action ‘Search NatYes‘ yet NatWest did not have a listing in the organic results for that search phrase. They effectively paid twice by running PPC ads […]
From personal experience, I know TV campaigns cost a lot. Digital campaigns can be no small change either. But regardless of the size of your budget you need to be smart about getting maximum return on your spend. This requires joined up thinking across your campaigns (or preferably your single integrated campaign) and plenty of […]
You’ve seen it before, the head-shaker. The comment left in social media that makes you roll your eyes and mutter “FFS!” under your breath. It’s usually either blatantly wrong, unfair or just plain moronic. Either way, there just isn’t anything you can do about it. As a representative of the brand you know you can’t […]
It’s remarkable how quickly the Always On culture has established. It’s insinuated itself within our lives to the point people often remark they cannot remember what they did or how they coped before it. Social and Mobile are, of course, at the heart of its meteoric rise. The adoption of both as ‘must-haves’ in our […]
Me: what did you do at school today? Son: Learned about the world using Google Earth. I really hadn’t expected that answer. If you think about that for a moment it’s quite staggering. My son is 5 years old and in his first year of school. When I was 5 I can’t imagine I even […]
Yesterday Instagram revealed that as of January 16th, it will have the perpetual right to sell users’ photographs without payment or notification. This disturbs me. I’ve been a fan of Instagram for a long time, though not a prolific user. I admire their journey, how they built this incredibly popular tool and network with just […]
When we do something for long enough, we start to find ourselves falling into routines. It’s how we get through the day, the week, life, without having to over-analyse everything. The problem is those routines aren’t always for the best. We take shortcuts, connect dots where they shouldn’t be connected and hold on to conventions. […]
We all know the film Die Hard. It’s the iconic 1988 action movie starring Bruce Willis, where an international band of terrorists hijack an entire Los Angeles office building and get their asses handed to them by a seemingly unstoppable, quick-witted John McClane. Now, I’ve watched Die Hard more times than I care to admit […]
Smart ecommerce retailers enjoy healthier profits by employing conversion rate optimisation techniques on their websites. Smart recruiters could do well by following suit. If you’re new to the term ‘conversion rate optimisation’, its essentially getting more people to do the thing you want them to do. In retail terms, getting more people who land on […]