In my previous post, I talked about how Natwest’s new ad campaign fell short because TV and digital were not integrated. The TV advert creative contained the call to action ‘Search NatYes‘ yet NatWest did not have a listing in the organic results for that search phrase. They effectively paid twice by running PPC ads […]
Month: June 2013
From personal experience, I know TV campaigns cost a lot. Digital campaigns can be no small change either. But regardless of the size of your budget you need to be smart about getting maximum return on your spend. This requires joined up thinking across your campaigns (or preferably your single integrated campaign) and plenty of […]