You see case studies like… PPC Landing Page Optimization Test with 32.5% Conversion Rate Lift How we increased the conversion rate of Voices.com by over 400% eCommerce Retailer Lifts Sales Conversion Rate by 22% with Conversion Rate Optimization Soocial: how two magical words increased conversion rate by 28% …and you just know you should be […]
When you hear someone refer to ‘optimising the website’ you probably think one of two routes – search engine optimisation or A/B and multi-variant testing. What you probably don’t think of immediately is optimising your website’s credibility. It doesn’t matter how well you’ve optimised your ecommerce funnel, how much traffic your search efforts bring, you’ll still […]
In early November at the Conversion Conference in London, I had the good fortune to hear Charles Nicholls from SeeWhy speak about abandoned online shopping carts. He cited a Forrester Research study from earlier this year that examined the reasons why website visitors abandon online shopping carts. The top 5 were: Shipping and handling costs were too high – 44% […]
It’s an unwritten law: spend big £/$ on a TV campaign and your website traffic will go through the roof. Your overall cost per visitor will naturally follow suit. So how do you get more out of the traffic you’re buying in? The answer is pretty simple – conversion rate optimisation. Test and tweak your pages […]
An inordinate amount of time, effort and money goes into optimising paid search accounts. If you’re good at it, you can either save a lot of money, or get a lot more bang for your buck. Anyone that has done paid search advertising will know that you can make some big improvements quite quickly just […]